Most people root for the little guy; it’s human nature.
If they knew what it took to get a small business off the ground, they might be even more supportive. Think of it: A small business can’t compete with a large corporation when it comes to marketing budget, sales staff, brick-and-mortar sites for showrooms or storage, rent and insurance costs, etc.
Particularly at the beginning, small-business owners have to wing it, as in fake it ‘til you make it. They need confidence and audacity, energy and luck. To make a go of it, they also need vision, and tenacity to overcome the naysayers. Of all these qualities, tenacity is probably the most important, never giving up no matter what. Believing in yourself when almost nobody else does. Adjusting and refining but hanging on to your vision no matter what.
Successful entrepreneurs figure it out as they go along. They make mistakes, but they rarely make the same mistakes twice. As time goes on the business only gets stronger.
Would you like to see the real San Francisco privately and support a local small business? Call us.
Your patronage helps our enterprise as it goes through the lumps and pains of small business growth, usually behind the scenes and only visible to us. We may be the underdog, but we are succeeding and will only get better.