Overcoming California’s Negative Stereotypes

Most every entrepreneur and small business owner has had to deal with negative vibes, from the skeptical looks to “You can’t be serious” and “It’ll never work.” Or sometimes it’s couched as a question: “Have you thought this through?” or “What are you going to do for income in the meantime?”

There will always be naysayers, no matter what you want to do. Will you let them drag you down or convert that negativity into positive energy?

New businesses don’t just magically appear. It takes weeks, months and sometimes years to get a new operation off the ground. Take the tour business. Where will you tour? How will you transport people? What licenses, permits and insurance do you need? How many times do you need to travel the routes you’ll lead tours on before you’re an expert? What about staffing? Marketing? Advertising? Are partnerships advisable or doable?

You must run the gauntlet to get any but the simplest of new businesses off the ground. It’s like playing Whackadoodle. You hammer one problem down and another pops up. Here’s where your inner strength comes in, your tenacity. Are you going to give up and plow ahead, no matter what obstacles you face? Kind of a metaphor for life, isn’t it? And when your tour business or businesses are established and going great, there’s nothing like a fire at Yosemite or a worldwide pandemic that brings travel to a screeching halt to remind you of that determination that got your enterprises off the ground.

We’ll never give up, and neither should you. Don’t let anybody put you in a box. Climb that mountain. Ford that stream. Write that novel. Compose that song. Build that boat. Start that business. Take that trip. And if you want to throw caution to the wind and hike into the spectacular Yosemite backcountry or see other sights at the wonderful park or experience the real San Francisco or the amazing California coast? Do it yourself or give us a call.